Famed marketing guru Sam Hill, whom Fortune has called a "Madison Avenue Bigfoot" and a "Top Ten Mind," offers an enlightened look into the future and reveals the trends that will have the biggest impact on marketing, brand management, and product development over the next decade. He sifts through the fads to uncover the important and lasting movements, and gives marketing professionals a whirlwind tour of the fundamental changes to come and the consumer trends those changes will lead to.

With an eye toward the future, Hill explains not just the trends themselves but also the worldwide forces that lie beneath them -- rapid population growth, exponentially better technology, urbanization, globalization, and interconnectedness. Packed with over 2,000 statistics and examples, Sixty Trends in Sixty Minutes looks at the opportunities these trends create and how to realize them. Savvy marketers would be wise to study the powerful global forces that are changing our world today in order to learn who their customers will be tomorrow.

Sixty Trends in Sixty Minutes shows marketers how to recognize and profit from nascent trends and also provides practical solutions for marketers in need of a quick fix. It offers proven strategies for exploiting current trends in everyday marketing situations, and presents case studies of brand phenomena like Starbucks and Madonna that explore the creative ways in which forward-thinking individuals have successfully exploited trends that they understood well before anyone else. Hill dissects a rapidly changing world into useful parts with humor, foresight, and purpose, making this book an essential read not only for marketers but for consumers who want to understand the forces at work in the marketplace. 

"...from another guru...the usefulness of his book lies...in the details of the commercial opportunities they (trends) can create..." 

"...There is much useful advice and information in this book for any business or organization, whether commercial or not..." 
-- Managing Information, June 2003

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Sam Hill and Chris Lederer say brand-dominated business strategies will be the true road to commercial success for at least 10 more years. But when they say it, they aren't talking about today's prevailing approach, in which brands owned by a single company are combined in the manner of the Hewlett-Packard LaserJet printer. That's old news, contend Hill and Lederer, marketing veterans and partners at Helios Consulting. The next level, they say, is "brand portfolios"--actively managed collections of every brand, regardless of ownership, that intersects with another. Developing and running such systems (like those that connect Intel, Microsoft, and Dell, for example) is the subject of The Infinite Asset, a sharp and practical guide to adopting their well-considered suggestions on handling brand portfolios in the same way that financial portfolios are managed. The authors look at case studies of 3M and Miller Beer, among others, which help readers visualize the relationships that tie their brands to each other and to the outside world. They also put together an eight-part "toolkit" that covers brand extensions and repositioning, as well as an organizational design for implementing brand-portfolio management. 
--Howard Rothman Amazon.Com

"One of the best business books of the last two decades."
-- CNNfn

"In this intriguing book ... the authors contend, "the greatest brand value is now being created in the intersections between individual brands. Kmart and Martha Stewart are worth more together than they are apart." The authors, partners at Helios Consulting, lay out a formula for capitalizing on this idea: chart every interaction a brand has from where it's advertised to who its partners are and determine how to get the most out of it."
-- Publishers Weekly

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So-called radical marketers stand out from the corporate crowd because they view the marketplace much differently from their more traditional peers. Not coincidentally, marketing consultant Sam Hill and business journalist Glenn Rifkin argue that the most advanced of these unorthodox companies--represented by diverse business ventures like Virgin Atlantic Airways, Iams pet food, Snap-on tools, and Samuel Adams beer--also tend to be wildly successful. In Radical Marketing, Hill and Rifkin examine these businesses and a half-dozen others with an eye toward the practices leading to their prosperity that could be adapted elsewhere. Some choices may raise eyebrows, such as the National Basketball Association (which lost half its 1998 to 1999 season to a contentious labor dispute) and the Grateful Dead rock band (long criticized for glorifying recreational drug use), but all nonetheless support the authors' hypotheses and reveal through detailed profiles and careful analyses precisely what their experiences offer other firms. Thankfully the authors end by explaining how such practices can be used also by mature companies in less freewheeling fields. 
--Howard Rothman, Amazon.Com

"Marvelous"
--Fortune

"Great premise. Fabulous case studies. Startlingly original." 
--Tom Peters

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LEARN MORE
To learn more about Sam's management consulting, please go to www.heliosconsulting.com.

To learn more about Sam as a business speaker, please go to www.leighbureau.com.